August 2021 Penn Digital Marketing Boot Camp in collaboration with edX
Awarded to learners who have completed and met all requirements for the Penn Digital Marketing Boot Camp.
Earners of the Penn Digital Marketing Boot Camp demonstrate competency with Google Ads for search and display, Google Analytics, Google Keyword Planner, Facebook Ads Manager, TikTok, LinkedIn, and WordPress. Learners are able to create marketing plans, generate and nurture leads through all funnel stages, attract potential customers with targeted content, optimize websites for organic search, and plan automated campaigns.
Learning objectives:
Develop digital marketing strategies that meet business goals
Create and optimize search, social & display campaigns
Build targeted audiences using demographics and affinity audiences
Identify brand position and growth opportunities via keyword & competitive research
Optimize content and landing pages to improve engagement & conversion rates
Analyze and report on the success of campaigns against objectives & KPIs
Design and implement automated workflows for campaign efficiency
Skills / Knowledge
- Google Ads Management
- Google Analytics
- Digital Marketing Strategy
- Search Engine Optimization
- Campaign Optimization
- Competitive Analysis
- Content Marketing
- Digital Marketing
- Email Marketing
- Facebook Advertising
- Presentations
- Google Ads
- Google Keyword Planner
- Keyword Research
- Lead Generation
- Lead Management
- LinkedIn
- Marketing Automation
- Marketing Planning
- Retargeting
- SEM
- SEO
- Search Advertising
- Social Media Analytics
- Social Media Marketing
- TikTok
- Web Analytics
- WordPress
Earning Criteria
Required
Complete modules, including online lessons, hands-on exercises and assignments.
Prepare comprehensive projects demonstrating understanding of tools, technologies, and best practices.
Pass all in-course assignments, projects with a grade of at least 70%.